As a destination wedding planner in Lake Tahoe, one of the nation’s (if not the world’s) top wedding locations, I know how important pre-event communication is for the guest. So many times I see couple’s focus only on the event itself- which, don’t get me wrong, is my specialty and is important, but equally as important is the accuracy and communication prepping the wedding guests in advance. Doing so actually supports the event vision and implementation “day-of” in a huge way.
A great wedding website is not just a luxury, it’s a necessity, allowing the couple to have critical information available 24/7, 365 for their guest’s convenience.
In Lake Tahoe, there are so many variables to what guests should know, because weather-wise and logistically, things can get a bit more complex, so a wedding website for a Lake Tahoe destination wedding may include a couple more necessary elements other wedding websites do not. Here are my top 5 recommendations for a destination Lake Tahoe wedding website for any engaged couple:
- Just the facts: Date, time and location (with address) of each part of the wedding. If ceremony and cocktail hour are hosted in different locations, and guests are responsible for their own transportation, make sure to include the address of each location and approximate driving distances between each.
- Guest Attire: If any portion of the wedding is outdoors, be specific as to guest attire: this involves suggesting flats instead of heels for the ladies, wraps or coats for cooler weather, or conversely, dressing cooler in hotter weather.
- Traffic and Road Conditions: Always include a link to the local transportation agency responsible for updated travel/road conditions; even if there is not a chance of snow, road closures due to road work are always a possibility and if guests know in advance and can plan for a detour, they can arrive on time for your wedding and keep things rolling smoothly.
- Accommodation Suggestions Which Reflect a Variety of Pricing: Even if you have a room block at a hotel (and we recommend you share that, too), always include referrals to several hotels that offer a range of price points. Guests are spending a lot to come to a destination wedding, including most likely a wedding present, so it is considered good manners to not presume everyone will be able to afford to stay at the most deluxe resort in town.
- Departure Times for Group Transportation: If you are providing group transportation for your guests, I always suggest that clients list a departure time about 10 minutes before actual contracted departure time with the transportation service on their wedding website. Why ? The “Law of Human Dynamics” kicks in with well-intentioned people either “forgetting” something in their room and needing to run and get it, use the restroom, or perhaps they got lost trying to get to the location where transportation is departing from, etc. thereby holding up the rest of the guests and transportation. Also, using the words “Prompt” in the departure time helps guests understand the seriousness of being on time for group transportation (i.e. “Shuttle Departs at 4:15pm Promptly” – even though it’s not really departing until 4:30pm).